Simple for customers — cost free for your stores
The Challenge of Modern Loyalty
Independent grocers have long recognized that loyalty drives the heart of their business. Many already operate successful loyalty programs—most often based on points, discounts, or digital coupons through providers such as AppCard or LOC Software.
Yet, the consumer landscape has evolved faster than these programs can adapt. Shoppers now expect immediate, meaningful value. They want to see real savings reflected in their wallets—not in abstract points that require multiple steps to redeem.
For grocers, the challenge isn’t whether loyalty works—it’s how to extend loyalty beyond traditional points systems, without adding cost or operational complexity.
That’s exactly what Cashberry enables.
A Seamless, Unified Experience for Shoppers
Cashberry is designed to work alongside your existing loyalty platform, not in competition with it.
If your store already uses a provider such as AppCard, LoyaltyLane, or Paytronix, Cashberry integrates seamlessly into that ecosystem.
When a customer uses your co-branded Cashberry debit card, they not only earn instant cashback but also continue to earn points or benefits through your existing loyalty program. The two systems work in harmony—cashback rewards for financial engagement, loyalty points for continued brand participation. From a customer’s perspective, it’s one unified experience: One card. One checkout. Double the rewards.
Cost-Free for Grocers, Valuable for Customers
Every reward delivered through Cashberry is funded by Cashberry’s interchange revenue and partner network, not by the grocer.
That means you can enhance your existing loyalty program with instant cashback capability without spending a dollar on setup, integration, or maintenance.
Your customers gain a richer experience—immediate cashback rewards layered on top of your existing points or promotions—while you gain incremental visits, higher basket sizes, and new revenue inflows when customers redeem cashback in your stores.
How It Works
Customer Uses the Co-Branded Debit Card
The card carries your store’s logo, is issued through Cashberry, and is accepted anywhere Mastercard is used.
Cashback is Earned Automatically
Each purchase—whether at your store or across Cashberry’s national rewards network—earns instant cashback.
Rewards Sync with Existing Loyalty
If your loyalty program uses AppCard or another platform, Cashberry’s integration ensures both cashback and points are reflected for the same transaction.
Redemption at Your Store
Cashback rewards can only be redeemed during future grocery purchases at your locations, driving repeat visits and incremental sales.
This creates a continuous loop of loyalty and spend, where your store remains the central hub of value creation.
Supporting Existing Systems, Future-Proofing Loyalty
We understand that independent grocers have already invested in loyalty infrastructure. Cashberry’s mission isn’t to replace what’s working—it’s to extend it into the modern payments ecosystem.
By embedding financial rewards directly into the purchase experience, Cashberry transforms loyalty from a marketing expense into a revenue-generating asset. You maintain your brand, your existing loyalty provider, and your customer relationship—while gaining access to a powerful cashback network that continually drives value back to your stores.
Why Integration Matters
When shoppers experience a unified loyalty journey—where cashback and points coexist—the psychological value multiplies. They feel rewarded twice for the same purchase, reinforcing your store as their preferred destination for both savings and satisfaction.
Meanwhile, your team experiences no new systems, no operational burden, and no additional cost. Cashberry’s integration layer handles all data synchronization, customer linking, and settlement on the backend—delivering the financial benefits of fintech with the simplicity of loyalty.
A New Standard for Independent Grocers
Cashberry allows grocers to evolve loyalty from store-based to ecosystem-based, giving them the same capabilities as national chains that issue co-branded financial products.
Integrates directly with your current loyalty provider (e.g., AppCard)
Requires no new technology or POS upgrades
Costs you nothing to deploy or maintain
Pays your customers real cash to shop at your store
It’s the next natural step for independent grocers—merging loyalty, payments, and rewards into a single experience that’s simple for customers and cost-free for you.
