Boost engagement for your existing rewards program
The Loyalty Plateau
Independent grocers have invested heavily in loyalty over the last decade. Whether through AppCard, LoyaltyLane, or other in-house platforms, these programs have helped create stronger ties with shoppers and a better understanding of their buying behavior. But there’s a ceiling. Traditional points-based systems rely on incremental rewards, delayed gratification, and routine promotions. While effective for engagement, they rarely deliver a financial reason for customers to consolidate more of their weekly spend with your store. Cashberry breaks through that plateau—complementing, not replacing, your existing loyalty ecosystem.
Seamless Integration, Stronger Engagement
Cashberry connects directly with your existing loyalty provider, allowing shoppers to earn real cashback alongside their existing points, discounts, or digital coupons.
Here’s what that means in practice:
One transaction. Two benefits. When a shopper uses your co-branded Cashberry debit card, they automatically earn cashback through Cashberry and points through your existing loyalty platform.
No new steps for your customers. They don’t need a second app, account, or enrollment process. Cashback is tracked automatically and redeemed at checkout in your store.
No new systems for your team. Integration happens behind the scenes—no POS modifications, no additional hardware, and no operational lift.
It’s a single, frictionless experience that enhances the loyalty program you already have.
How Cashberry Strengthens Your Program
Immediate Value
Traditional loyalty programs reward long-term participation. Cashberry adds instant gratification—cashback visible in real time—boosting engagement and redemption frequency.
Higher Retention
When shoppers can see and spend their cashback in-store, loyalty becomes habitual. Customers return more often and consolidate their grocery spend with you.
Data-Driven Insight
Because Cashberry operates at the financial level, you gain visibility into customer spend behavior both inside and outside your store—valuable context for refining offers and promotions.
No Added Cost
All cashback is funded through Cashberry’s interchange model and rewards network. Your loyalty program becomes more powerful, not more expensive.
Example: Turning Loyalty Into a Financial Ecosystem
Imagine a customer who shops at your store weekly and uses your AppCard loyalty account. When they also activate your co-branded Cashberry Mastercard, each transaction now delivers two benefits:
Loyalty points through your existing provider.
Instant cashback funded by Cashberry.
Those cashback rewards accumulate across other everyday purchases—like gas, travel, or apparel—and can only be redeemed in your store. The result is a flywheel of engagement and spend: every transaction outside your store drives another visit back inside.
From Loyalty Program to Loyalty Platform
Cashberry elevates your loyalty program into a full financial engagement platform. You maintain your existing provider, branding, and customer relationships—while Cashberry adds the financial layer that national chains use to drive measurable growth. It’s loyalty that pays customers real value, costs you nothing, and strengthens your competitive position in the market.
Enhance your current rewards program with Cashberry.
